Impact of Market Orientation and Performance Measurement Orientation on SME Performance

Conference Papers

Abeygunasekera, A.W.J.C., Thennakoon, T.M.N.D., Madhuhansi, W.H.T., & Razik, R.

3rd International Research Symposium on Social Sciences and Humanities (IRSSSH) 2020, National Centre for Advanced Studies in Social Sciences and Humanities, Colombo, Sri Lanka.

Publication year: 2020

Dr. A. W. J. C. Abeygunasekera

Department of Accounting, Faculty of Management & Finance

Impact of Market Orientation and Performance Measurement Orientation on SME Performance