Creating unique brand associations: with special reference to the use of nationalism of consumers for branding products in Sri Lanka. – Ms. Thilini Alahakon

Ms. Thilini Alahakon

Department of Marketing, Faculty of Management & Finance

Conference paper presentations / workshop attended

Alahakoon, T. H., & Dharmadasa, M. P. P.

i-Purse International research Sessions of University of Peradeniya, Sri Lanka, 41

Publication year: 2014