Publications

Filter by type:

Contribution of Tourist Guides in Promoting Inbound Tourism in Sri Lanka

Conference Paper
Karunarathne K.M.M.M.
1st International Conference on Business Innovation (ICOBI) organized by NSBM Green University
Publication year: 2018

The Impact of Marketing Mix Adaptation by Global Fast-Food Chains Operating in Sri Lanka on Sri Lankan Consumers' Purchase Intention

Conference Paper
Bandara N.B.; Karunarathne K.M.M.M.
3rd International Conference on Marketing Management organized by Sri Lanka Institute of Marketing
Publication year: 2022

The Impact of Perceived Global Brand Crisis on Purchase Intention of Global Brands and Intention to Switch for Local Brands - With Special Reference to Crisis-Led Global FMCG Brands in Sri Lanka

Conference Paper
Perera, K.A.D.C.; Karunarathne K.M.M.M.
3rd International Conference on Marketing Management organized by Sri Lanka Institute of Marketing
Publication year: 2022

A Study on Corporate Decision-making Criteria in Sponsoring Sports Event Tourism with special reference to Sri Lanka’s Tourism Industry

Conference Paper
Nawela N.M.R.G.P.; Karunarathne K.M.M.M.
9th International Conference on Management Researchers (ICMR) organized by Faculty of Management Studies, University of Sabaragamuwa
Publication year: 2024