The Impact of Marketing Mix Adaptation by Global Fast-Food Chains Operating in Sri Lanka on Sri Lankan Consumers’ Purchase Intention – Ms. KMMM Karunarathne

Ms. KMMM Karunarathne

Department of International Business, Faculty of Management and Finance

Conference Paper

Bandara N.B.; Karunarathne K.M.M.M.

3rd International Conference on Marketing Management organized by Sri Lanka Institute of Marketing

Publication year: 2022