Associate Professor Pradeep Randiwela
Department of Marketing, Faculty of Management & Finance
The impact of visual merchandising on consumer store choice decisions in Sri Lankan Supermarkets
The impact of visual merchandising on consumer store choice decisions in Sri Lankan Supermarkets, Global Conference on Business and Economics – October 13 – 24 2007, Novotel Roma La Hotel – Rome Italy. www.facultyforum.com/gcbe/Programme.pdf