Ms. Thivyaashani Sivasubramaniam
Department of Marketing, Faculty of Management and Finance
The Influence of Promotional Mix and Personal Factors on Urban Consumers’ Buying Decision towards Fast Food, Special Reference to Dehiwela Divisional Secretariat Area
(Corrected paper at IRC), Journal for Studies in Management and Planning, e-ISSN: 2395-0463,Volume 02, Issue 11, November 2016.
Publication year: 2016
“The Influence of Promotional Mix and Personal Factors on Urban Consumers’ Buying Decision towards Fast Food, Special Reference to Dehiwela Divisional Secretariat Area(Corrected paper at IRC), Journal for Studies in Management and Planning, e-ISSN: 2395-0463,Volume 02, Issue 11, November 2016.