Ms. Thivyaashani Sivasubramaniam
Department of Marketing, Faculty of Management and Finance
The Influence of Promotional Mix on Consumers’ Buying Decision towards Fast Food
1st Business Research Conference, Vauniya Campus, University of Jaffna, Sri Lanka
Publication year: 2015
“The Influence of Promotional Mix on Consumers’ Buying Decision towards Fast Food” 1st Business Research Conference, Vauniya Campus, University of Jaffna, Sri Lanka (2015