Professor. Dharma Keerthi Sri Ranjan
Department of Mass Media, Sri Palee Campus, University of Colombo, Sri Lanka.
Impact of semiotic approach on advertisement for consumer perception: Balancing text and image.
Competitive Management in a Dynamic World, International Research Conference on Management & Finance, Faculty of Management & Finance, Sri Lanka, University of Colombo pp. 735 – 744.
Publication year: 2009
DharmaKeerthi Sri Ranjan, G. D. & Uluwattha, K. (2009). Impact of semiotic approach on advertisement for consumer perception: Balancing text and image. Competitive Management in a Dynamic World, International Research Conference on Management & Finance, Faculty of Management & Finance, Sri Lanka, University of Colombo pp. 735 – 744.