Ms. D. Ajanthan
Department of Marketing, Faculty of Management & Finance
Awards and Grants
University of Colombo
Customer perceptions of relationship marketing orientation: A comparative study between public and private commercial banks in Sri Lanka
Conference paper presentations / workshop attended
Yoganathan, D., & Jebarajakirthy, C.
Proceedings of the Global Marketing Conference (pp. 216-228). Marina Bay Sands, Singapore.
Publication year: 2014