Ms. D. Ajanthan
Department of Marketing, Faculty of Management & Finance
Publications - Conference paper presentations / workshop attended
Publication Types:
Social Network use and personality- special reference to Colombo District, Sri Lanka
Conference paper presentations / workshop attended
Proceedings of the 2nd Research Conference on Business Studies (RCBS 2018), Faculty of Business studies, Vavuniya Campus. University of Jaffna
Publication year: 2018
The impact of customer based brand equity on purchase intention: An application of Aaker’s model in LG electronics products, Sri Lanka.
Conference paper presentations / workshop attended
Proceedings of the Third Annual International Conference on marketing. Colombo, Sri Lanka: The International Institute of Knowledge Management.
Publication year: 2015
The impact of after sales services on customer satisfaction: special reference to LG electronics products, Sri Lanka.
Conference paper presentations / workshop attended
Proceedings of the twelfth International Conference on Business Management. Colombo, Sri Lanka: University of Sri Jeyawathanapura
Publication year: 2015
Youth as consumers of microcredit: A study in the aftermath of War
Conference paper presentations / workshop attended
Proceedings of the Second International Conference on Marketing. Colombo, Sri Lanka: The International Institute of Knowledge Management.
Publication year: 2014
Customer perceptions of relationship marketing orientation: A comparative study between public and private commercial banks in Sri Lanka
Conference paper presentations / workshop attended
Proceedings of the Global Marketing Conference (pp. 216-228). Marina Bay Sands, Singapore.
Publication year: 2014
Building customer equity through the relationship marketing orientation: A study of Insurance Companies in Sri Lanka.
Conference paper presentations / workshop attended
Proceedings of the second International Conference on marketing (pp 112), Colombo, Sri Lanka: The International Institute of Knowledge Management.
Publication year: 2014
The effects of relationship marketing practices on customer loyalty: Special reference to insurance companies in Sri Lanka.
Conference paper presentations / workshop attended
Proceedings of the fourth International Conference on Business and Information, Colombo, Sri Lanka: University of Kelaniya
Publication year: 2013
The application of relationship marketing perspective in public and private licensed commercial banks in Sri Lanka.
Conference paper presentations / workshop attended
Proceedings of the Jaffna University International Research Conference (pp.31). Colombo, Sri Lanka: University of Jaffna
Publication year: 2012
Perception of relationship marketing orientation among customers: special reference to insurance companies in Jaffna district.
Conference paper presentations / workshop attended
Proceedings of the Ninth International Conference on Business Management (Vol. 9, pp.102- 114). Colombo, Sri Lanka: University of Sri Jeyawathanapura
Publication year: 2012
The impact of RMO on Brand equity: with special reference to licensed commercial banks in Sri Lanka.
Conference paper presentations / workshop attended
Proceedings of the eight International Conference on Business Management (Vol. 8, pp. 598). Colombo, Sri Lanka: University of Sri Jeyawathanapura
Publication year: 2011
The impact of relationship marketing orientation on Brand Equity with reference to private commercial banks in Sri Lanka.
Conference paper presentations / workshop attended
Proceedings of the International Conference on Modern Trends in Innovative Management. Colombo, Sri Lanka: Rajarata University of Sri Lanka.
Publication year: 2011