The inﬂuence of relationship marketing orientation on building customer equity in commercial banking sector of Sri Lanka – Ms. D. Ajanthan

Ms. D. Ajanthan

Department of Marketing, Faculty of Management & Finance

Referred journals

Fazeela, Jameel, A., & Dhanushanthini, Y.

SAARJ Journal on Banking and Insurance Research, 2(2).17-29.

Publication year: 2013