Publication Types:

Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets: with special reference to microcredit institutions.

Referred journals
Charles, J., Paramaporn, T., & Dhanushanthini, Y.
Journal of Strategic Marketing, 84(1). 215-233.
Publication year: 2015

The influence of relationship marketing orientation on building customer equity in commercial banking sector of Sri Lanka

Referred journals
Fazeela, Jameel, A., & Dhanushanthini, Y.
SAARJ Journal on Banking and Insurance Research, 2(2).17-29.
Publication year: 2013