Ms. D. Ajanthan
Department of Marketing, Faculty of Management & Finance
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Publications - Referred journals
Publication Types:
All types ( 18 )
Conference paper presentations / workshop attended ( 12 )
Journal Paper ( 3 )
Referred journals ( 2 )
Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets: with special reference to microcredit institutions.
Referred journals
Charles, J., Paramaporn, T., & Dhanushanthini, Y.
Journal of Strategic Marketing, 84(1). 215-233.
Publication year: 2015
The influence of relationship marketing orientation on building customer equity in commercial banking sector of Sri Lanka
Referred journals
Fazeela, Jameel, A., & Dhanushanthini, Y.
SAARJ Journal on Banking and Insurance Research, 2(2).17-29.
Publication year: 2013