Publications - Journal Paper

Publication Types:

The effect of social media marketing on customer equity with special reference to travel and tourism industry, Sri Lank

Journal Paper
Dhanushanthini, Y.
 Journal of Business Management
Publication year: 2019

The influence of relationship marketing orientation on brand equity in banks.

Journal Paper
Dhanushanthini, Y., Charles, J., & Paramaporn, T.
 Journal of Retailing and Consumer Services, 26. 14–22.
Publication year: 2015

The impact of relationship marketing orientation on brand equity: with reference to private commercial banks in Sri Lanka

Journal Paper
Dhanushanthini, Y.
South Asian Journal of Marketing & Management Research, 2(12). 15-29.
Publication year: 2012