Francke, A.P.K., & Jayasinghe, J.A.S.C., (2011). The Impact of Sri Lankan Buy National Campaign to the Attitude toward Country of Origin. Proceedings of 6th International Research Conference on Management and Finance of University of Colombo, Sri Lanka. 433-445 (ISBN 978-955-9021-79-7)
Mr. J. A. S. C. Jayasinghe
Department of Marketing, Faculty of Management & Finance
The Impact of Sri Lankan Buy National Campaign to the Attitude toward Country of Origin
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