Creating unique brand associations: with special reference to the use of nationalism of consumers for branding products in Sri Lanka

Conference paper presentations / workshop attended

Dharmadasa, P & Alahakoon, T.

Publication year: 2014

Dharmadasa, P & Alahakoon, T. (2014). Creating unique brand associations: with special reference to the use of nationalism of consumers for branding products in Sri Lanka, iPURSE, University of Peradeniya, Sri Lanka, 06^th June 2014.

Professor M. P. P. Dharmadasa

Department of Marketing

Creating unique brand associations: with special reference to the use of nationalism of consumers for branding products in Sri Lanka