Professor M. P. P. Dharmadasa
Department of Marketing
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Publications - Conference paper presentations / workshop attended
Publication Types:
All types ( 21 )
Book Chapters ( 1 )
Conference paper presentations / workshop attended ( 8 )
Publications ( 12 )
Primary family logics: Understanding family business using the priority of 4Cs
Conference paper presentations / workshop attended
Dharmadasa, P., & Akizawa, H
Publication year: 2014
Family involvement contribution to the development and survival of businesses: A study of family businesses in Sri Lanka
Conference paper presentations / workshop attended
Dharmadasa, P &.Kuruppuge, R.H.
Publication year: 2014
Creating unique brand associations: with special reference to the use of nationalism of consumers for branding products in Sri Lanka
Conference paper presentations / workshop attended
Dharmadasa, P & Alahakoon, T.
Publication year: 2014
Intention to knowledge sharing: from planned behavior and psychological needs perspectives
Conference paper presentations / workshop attended
Dharmadasa, P.
Publication year: 2013
The Motivational Pattern of Attitude Formation within the Functional Approach
Conference paper presentations / workshop attended
Dharmadasa, P., & Chandrasekara, S.R
Publication year: 2011
The impact of relationship marketing orientation and market orientation on customer loyalty: a dyadic exploration
Conference paper presentations / workshop attended
Dharmadasa, P., & Wijekoon, A.
Publication year: 2011
Organisational learning, innovation and family firm performance
Conference paper presentations / workshop attended
Dharmadasa, P
Publication year: 2008
Earning as an explanatory variable for returns
Conference paper presentations / workshop attended
Dharmadasa, P
Publication year: 2007