Publications - Journal Paper

Publication Types:

Consumer Citizenship Outside the Consumption Domain: Conceptualizing Motivation from a Self-Determination Perspective.

Journal Paper
Kathriarachchi, E., & Wijetunga, D.
Sri Lanka Journal of Management Studies, 84-97
Publication year: 2021

Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security

Journal Paper
Apostolidis, C., Brown, D., Wijetunga, D., & Kathriarachchi, E.
Journal of Marketing Management, 1-31
Publication year: 2021