Compromising between opportunities and threats in e-commerce: A strategy choice of a novice entrepreneur in crisis.

Seneviratne, R.Y.H.D.A., & Dissanayake, K.
Published in the Proceedings of the 10th Asian Management Research and Case Conference (AMRC) on “Building Resilience in an Increasingly Turbulent World” (p.60) held on 04th – 06th October, 2022 (online mode) at the United Arab Emirates University, UAE.
Publication year: 2022