Mr. Duleepa Lakshman
Department of International Business, Faculty of Management and Finance
The Impact of Customer Loyalty Programs on Customer Retention in the Retail Industry
Lakshman, D., & Faiz, F. (2021). The Impact of Customer Loyalty Programs on Customer Retention in the Retail Industry. Journal Of Management Research, Vol. 21, No. 1(January - June 2021), 35-48.
Publication year: 2021