Associate Professor Pradeep Randiwela
Department of Marketing, Faculty of Management & Finance
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Book review ( 1 )
Conference paper presentations / workshop attended ( 17 )
Publications ( 4 )
Practical Marketing Research
Book review
Randiwela, P
Publication year: 2018
Sensory Marketing for competitive advantage: Sri Lankan Case Study
Conference paper presentations / workshop attended
Publication year: 2016
Evaluating Customer satisfaction: A case study at The Fortress Resort and Spa
Conference paper presentations / workshop attended
Publication year: 2015
Determinants of Tourist Destination: Destination Marketing in Sri Lanka
Conference paper presentations / workshop attended
Publication year: 2015
Determinants of customers’ Retail Bank Choices in Sri Lanka
Conference paper presentations / workshop attended
Publication year: 2015
Consumer attractiveness towards green products of FMCG sector
Conference paper presentations / workshop attended
Publication year: 2015
Determinants of Growth in Life Insurance Policies in Sri Lanka: The Case of A Public Limited Company
Conference paper presentations / workshop attended
Publication year: 2014
The role of emotions in customer buying decisions: An analysis on Telecommunication Industry: Sri Lanka
Conference paper presentations / workshop attended
Publication year: 2013
Profitability in eco-friendly initiatives: A case study in a hotel sector organization – Sri Lanka
Conference paper presentations / workshop attended
Publication year: 2013
Improving Relevance and Quality of Undergraduate Education (IRQUE): public funding alternatives for Sri LankaInt. J. Management in Education
Publications
Randiwela, P
Publication year: 2012
Factors influencing customer buying motives with special reference to Sri Lanka Telecom Broadband at micro level: A case study at Sri Lanka Telecom PLC – Sri Lanka
Conference paper presentations / workshop attended
Publication year: 2012
Enhancing aviation services for tourism development in Sri Lanka
Conference paper presentations / workshop attended
Publication year: 2012
Towards customer oriented higher education: Improving quality and relevance of undergraduate education in Sri Lanka
Conference paper presentations / workshop attended
Publication year: 2010
Effects of Alcohol usage in Wigton Estate – Sri Lanka: Internal customer care
Conference paper presentations / workshop attended
Publication year: 2010
Sri Lankan Tourism Industry
Conference paper presentations / workshop attended
Publication year: 2009
Improving Relevance and Quality of Undergraduate Education (IRQUE) in Sri Lanka: the Need for a Change in Public Funding Strategy
Publications
Randiwela, P
Publication year: 2008
The impact of visual merchandising on consumer store choice decisions in Sri Lankan Supermarkets
Conference paper presentations / workshop attended
Publication year: 2007
Tea consumer behaviour in Sri Lanka: Branded tea vs. loose tea
Conference paper presentations / workshop attended
Publication year: 2006
A service marketing perspectives on Internet service: Customer satisfaction in Internet usage
Publication year: 2005
physical interaction in internet buying
Conference paper presentations / workshop attended
Publication year: 2002
Resources Required for Internationalisation
Conference paper presentations / workshop attended
Publication year: 1997
A Balanced Economic Growth: Quantity with Quality
Publications
Randiwela, P
Publication year: 1992
A plan for Effective Manufacturing of Tea in Sri Lanka
Publications
Randiwela, P
Publication year: 1985