Professor Maduka Udunuwara
Department of Marketing, Faculty of Management & Finance
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The impact of social customer relationship management (SCRM) usage on customer loyalty: A case of hotels in sri lanka
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Journal articles
BS Hettiarachchy, M Udunuwara
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=PhQaY3UAAAAJ&citation_for_view=PhQaY3UAAAAJ:Y0pCki6q_DkC
Publication year: 2021