Professor Maduka Udunuwara
Department of Marketing, Faculty of Management & Finance
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All types ( 12 )
Journal articles ( 9 )
Publications ( 3 )
Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda
Journal articles
M Kashif, M Udunuwara
Journal of International Consumer Marketing 33 (2), 178-193
Publication year: 2021
The impact of social customer relationship management (SCRM) usage on customer loyalty: A case of hotels in sri lanka
Journal articles
BS Hettiarachchy, M Udunuwara
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=PhQaY3UAAAAJ&citation_for_view=PhQaY3UAAAAJ:Y0pCki6q_DkC
Publication year: 2021
Leisure traveller’s variety seeking behaviour: Scale development and validation for the hotel sector
Journal articles
M Udunuwara, Hugh Wilkins
Sri Lanka Journal of Management 26 (1, January-June)
Publication year: 2021
Customer Relationship Management in Hotels: Scale Development and Validation
Journal articles
M Udunuwara
Belihuloya, Sabaragamuwa University of Sri Lanka
Publication year: 2020
Book Review: Kaufman, R., Uplifting Service: The Proven Path to Delight Your Customers, Colleagues and Everyone Else You Meet
Journal articles
M Udunuwara
Faculty of Management & Finance, University of Colombo
Publication year: 2020
The dichotomy of customer relationship management and variety-seeking behaviour in the hotel secto
Journal articles
M Udunuwara, D Sanders, H Wilkins
Journal of Vacation Marketing 25 (4), 444-461
Publication year: 2019
Visitor Experiences Generated through Intangible Cultural Heritage: With Special Reference to Sri Lanka as a Tourist Destination
Journal articles
TH Alahakoon, M Udunuwara
Sri Lanka Journal of Management 23 (1, January-June), 1-40
Publication year: 2018
Customer relationship management (CRM) practices in the hotel sector from the perspective of leisure travelers
Journal articles
M Udunuwara, D Sanders, H Wilkins
Faculty of Management & Finance, University of Colombo
Publication year: 2016
Extending the concept variety-seeking behavior to the accommodation context
Publications
Udunuwara, M., Sanders, D., & Wilkins, H
Publication year: 2015
Effectiveness of loyalty cards to build store loyalty.
Publications
Pieris, D., & Udunuwara, M
Publication year: 2012
Effectiveness of traditional versus modern appeals in advertising
Publications
Udunuwara, M. & Liyanage, U
Publication year: 2006
Effectiveness of traditional versus modern appeals in advertising
Journal articles
M Udunuwara, U Liyanage
Sri Lankan Journal of Management, 10 11, 1-20
Publication year: 2005