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Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda

Journal articles
M Kashif, M Udunuwara
Journal of International Consumer Marketing 33 (2), 178-193
Publication year: 2021

The impact of social customer relationship management (SCRM) usage on customer loyalty: A case of hotels in sri lanka

Journal articles
BS Hettiarachchy, M Udunuwara
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=PhQaY3UAAAAJ&citation_for_view=PhQaY3UAAAAJ:Y0pCki6q_DkC
Publication year: 2021

Leisure traveller’s variety seeking behaviour: Scale development and validation for the hotel sector

Journal articles
M Udunuwara, Hugh Wilkins
Sri Lanka Journal of Management 26 (1, January-June)
Publication year: 2021

Customer Relationship Management in Hotels: Scale Development and Validation

Journal articles
M Udunuwara
Belihuloya, Sabaragamuwa University of Sri Lanka
Publication year: 2020

The dichotomy of customer relationship management and variety-seeking behaviour in the hotel secto

Journal articles
M Udunuwara, D Sanders, H Wilkins
Journal of Vacation Marketing 25 (4), 444-461
Publication year: 2019

Visitor Experiences Generated through Intangible Cultural Heritage: With Special Reference to Sri Lanka as a Tourist Destination

Journal articles
TH Alahakoon, M Udunuwara
Sri Lanka Journal of Management 23 (1, January-June), 1-40
Publication year: 2018

Customer relationship management (CRM) practices in the hotel sector from the perspective of leisure travelers

Journal articles
M Udunuwara, D Sanders, H Wilkins
Faculty of Management & Finance, University of Colombo
Publication year: 2016

Extending the concept variety-seeking behavior to the accommodation context

Publications
Udunuwara, M.,  Sanders, D.,  & Wilkins, H
Publication year: 2015

Effectiveness of loyalty cards to build store loyalty.

Publications
Pieris, D., & Udunuwara, M
Publication year: 2012

Effectiveness of traditional versus modern appeals in advertising

Publications
Udunuwara, M. & Liyanage, U
Publication year: 2006

Effectiveness of traditional versus modern appeals in advertising

Journal articles
M Udunuwara, U Liyanage
Sri Lankan Journal of Management, 10 11, 1-20
Publication year: 2005