Localizing Strategies for a Wood Coating Product: A Case of Sri Lankan Multi-National Company – Venuka

Mr. Venuka Sarindhu Batagoda

Department of International Business, Faculty of Management and Finance

Journal Article

Batagoda, V., Dharmawardhana, T., Dias, E., Gamage, P., & Weerasekera, S.

SKIPS Anveshan, 5(1), 28–48. https://doi.org/10.53031/SKIPS.5.1.2024.02

Publication year: 2024