Dr. D.T. Wijetunga
Department of Marketing, Faculty of Management & Finance
The stronghold of tradition and tensions in juxtapositions: Exploring the Sri Lankan Mod-Tradi consumer
Wijetunga, D. (2014). The stronghold of tradition and tensions in juxtapositions: Exploring the Sri Lankan Mod-Tradi consumer. Colombo, Sri Lanka: Postgraduate Institute of Management