Dr. D.T. Wijetunga
Department of Marketing, Faculty of Management & Finance
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All types ( 17 )
Book review ( 1 )
Conference paper presentations / workshop attended ( 2 )
Conference Proceedings ( 5 )
Journal Article ( 4 )
Refereed Journal articles ( 5 )
Sustainable value co-creation at the bottom of the pyramid: Using mobile applications to reduce food waste and improve food security
Journal Article
Apostolidis, C., Brown, D., Wijetunga, D., & Kathriarachchi, E.
Journal of Marketing Management, Advance online publication. doi:10.1080/0267257X.2020.1863448
Publication year: 2021
’Throwaway’ consumption in a consumerist society: Evidence from a developing country.
Journal Article
Wijetunga, D.
Business Strategy & Development, 3, 55-63. doi:10.1002/bsd2.78
Publication year: 2020
Tension between values of traditional and consumerist cultures in a Sri Lankan context: A self-discrepancy perspective.
Journal Article
Chandrasekera, R., & Wijetunga, D.
Journal of International Consumer Marketing, 28(5), 309-322. doi:10.1080/08961530.2016.1180569
Publication year: 2016
‘I am how I consume’: The construction of identity through use of the mobile telephone.
Journal Article
Wijetunga, D.
NSBM Journal of Management, 1(2), 41–70. doi:10.4038/nsbmjm.v1i2.11
Publication year: 2016
I am ‘how’ I consume: The construction of identity through use of the mobile telephone
Refereed Journal articles
Wijetunga, D. T
Publication year: 2015
English language competence requirement as an unintended mode of discrimination in high-performing private sector organisations in Sri Lanka.
Conference paper presentations / workshop attended
Wijetunga, D., & Ranasinghe, S
Publication year: 2015
The stronghold of tradition and tensions in juxtapositions: Exploring the Sri Lankan Mod-Tradi consumer
Book review
Wijetunga, D
Publication year: 2014
The quest for ‘something better’ & unsustainable consumption of the mobile telephone
Conference Proceedings
Wijetunga, D
Publication year: 2014
The digital divide objectified in the design: Use of the mobile telephone by underprivileged youth in Sri Lanka
Refereed Journal articles
Wijetunga, D. T.
Publication year: 2014
Grooming and status consumption: How the groomed body is used as an object in projecting status
Refereed Journal articles
Samarasinghe, P.H., Perera, N., & Wijetunga, D. T.
Publication year: 2014
The effect of retail environment on retail behavioural intentions: A study of Sri Lankan supermarkets
Conference Proceedings
Kathriarachchi, E., & Wijetunga, D
Publication year: 2013
The relative importance of different socialization agents as product information sources: A study of Sri Lankan Children.
Conference Proceedings
Wijekoon, C., & Wijetunga, D
Publication year: 2009
Dynamics of value incongruence in market orientation, and turnover intention in the fixed line telecommunication industry of Sri Lanka
Conference Proceedings
Perera, S., Wijetunga, D., & Jayakody, J. A. S. K
Publication year: 2008
Construction of self through consumption by young Sri Lankans: Extension of cultural self vs. construction of postmodern self
Conference Proceedings
Hewawasam, B., Wijetunga, D., & Jayakody, J. A. S. K
Publication year: 2008
The impact of cultural values on the effectiveness of television commercials with female sex appeal: A Sri Lankan Study
Refereed Journal articles
Nilaweera, U., & Wijetunga, D. T
Publication year: 2005
Dynamics of service quality, customer satisfaction and loyalty: A study of the retail banking sector of Sri Lanka.
Conference paper presentations / workshop attended
Fernando, M. A., & Wijetunga, D
Publication year: 2003
Customer satisfaction in Sri Lankan retail banking: The role of service quality
Refereed Journal articles
Wijetunga, D. T. & Goonatillake, R
Publication year: 2003