Green Marketing and Consumer Purchasing Intention with Special Reference to Consumer Goods

Research and Presentations

Kodituwakku D M, and K. Kajendra

Publication year: 2015

Kodituwakku D M, and K. Kajendra, Green Marketing and Consumer Purchasing Intention with Special Reference to Consumer Goods, Extended Abstract Published in Annual Research Symposium of Faculty of Graduate Studies, University of Colombo, October, 2015.

Dr. K. Kajendra

Department of Marketing, Faculty of Management & Finance

Green Marketing and Consumer Purchasing Intention with Special Reference to Consumer Goods