Dr. K. Kajendra
Department of Marketing, Faculty of Management & Finance
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Publications - Research and Presentations
Publication Types:
All types ( 27 )
Journal articles ( 5 )
Publications ( 10 )
Research and Presentations ( 12 )
Marketing orientation of Small and Medium Scale Industry in Sri Lanka
Research and Presentations
K. Kajendra
Publication year: 1996
Customer orientation and its influence on Organisational Performance: A Conceptual Approach
Research and Presentations
Kajendra
Publication year: 2001
Influence of Environmental Factors in Customer orientation: An Empirical Study in Sri Lanka
Research and Presentations
Kajendra
Publication year: 2002
orientation and Organizational Performance: A Study of Selected Sri Lankan Companies
Research and Presentations
Kajendra
Publication year: 2003
A Study On the Market Orientation of the Sri Lankan Financial Sector
Research and Presentations
C.D. Pirithiviraj and K. Kajendra
Publication year: 2010
Relationship between Market Orientation and Corporate Social Responsibility: A Conceptual Approach
Research and Presentations
C.D. Pirithiviraj and K. Kajendra
Publication year: 2010
An Evolution of Customer Relationship Management: A Conceptual Approach
Research and Presentations
Karunanithy and K. Kajendra,
Publication year: 2012
Micro Credit Marketing Strategies in the Post War Marketing Context, Paper presented at the University Of Jaffna
Research and Presentations
Shiveny, T. Velnampy, and K. Kajendra
Publication year: 2014
Effect of Transformational Leadership on Organizational Citizenship Behaviour: A Case Study of Teachers in Schools in Mannar Zone
Research and Presentations
Kailasapathy I, and K. Kajendra
Publication year: 2015
Factors Influencing on Organaizational Citizenship Behaviour: A Case Study of Teachers in Schools in Mannar Educational Zone
Research and Presentations
Kailasapathy I, and K. Kajendra
Publication year: 2015
Green Marketing and Consumer Purchasing Intention with Special Reference to Consumer Goods
Research and Presentations
Kodituwakku D M, and K. Kajendra
Publication year: 2015
Consumer Responses Towards the 4Ps Marketing Strategies in the Conflict Affected Areas of Sri Lanka: A Grounded Theory Approach
Research and Presentations
Shiveny, T. Velnampy, and K. Kajendra
Publication year: 2015