Publications

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The Cases of   Women (Micro) Marketers in Northern Province, Sri Lanka

Journal articles
Shivany, S., Velnampy, T., and Kajendra,K.
Journal   of Business Studies, 01(01).
Publication year: 2015

Literature Survey On Post War Marketing Strategies For The Conflict Effected Areas Of Srilanka

Journal articles
Velnamby, K. Kajendra, S. Shivany
Annamalai International Journal of Business Studies and Research, Special Issue, October, PP. 76-85.
Publication year: 2015

The Impact of Organaizational Culture on Employee Retention: Evidence from a  Beverage Company in Sri Lanka

Journal articles
Mahikala Niranga W.A., and Kajendra, K
HRM Perspectives, IPM, Issue 02, December, PP. 109-128.  
Publication year: 2021

Undestanding Sri Lankan   Consumers’ Luxury Fashion Purchase Intention: Status Orientation as   a Complement to Theory of Planned Behaviour

Journal articles
Lakmali, A.D.S, and Kajendra,K
, International Journal   of Innovative Research and Advanced Studies.
Publication year: 2017

Internal Market Orientation   In Hotel Industry : A Framework proposal on the Relationship   Between Internal Market Orientation and Hotel Performance

Journal articles
Nagahawatta, S, and Kajendra,K
Journal   of Business, Science and Technology (JBST), 01(02).
Publication year: 2019

Marketing orientation of Small and Medium Scale Industry in Sri Lanka

Research and Presentations
K. Kajendra
Publication year: 1996

Customer orientation and its influence on Organisational Performance: A Conceptual Approach

Research and Presentations
Kajendra
Publication year: 2001

Influence of Environmental Factors in Customer orientation: An Empirical Study in Sri Lanka

Research and Presentations
Kajendra
Publication year: 2002

orientation and Organizational Performance: A Study of Selected Sri Lankan Companies

Research and Presentations
Kajendra
Publication year: 2003

A Study On the Market Orientation of the Sri Lankan Financial Sector

Research and Presentations
C.D. Pirithiviraj and K. Kajendra
Publication year: 2010

Relationship between Market Orientation and Corporate Social Responsibility: A Conceptual Approach

Research and Presentations
C.D. Pirithiviraj and K. Kajendra
Publication year: 2010

An Evolution of Customer Relationship Management: A Conceptual Approach

Research and Presentations
Karunanithy and K. Kajendra,
Publication year: 2012

Micro Credit Marketing Strategies in the Post War Marketing Context, Paper presented at the University Of Jaffna

Research and Presentations
Shiveny, T. Velnampy, and K. Kajendra
Publication year: 2014

Effect of Transformational Leadership on Organizational Citizenship Behaviour: A Case Study of Teachers in Schools in Mannar Zone

Research and Presentations
Kailasapathy I, and K. Kajendra
Publication year: 2015

Factors Influencing on Organaizational Citizenship Behaviour: A Case Study of Teachers in Schools in Mannar Educational Zone

Research and Presentations
Kailasapathy I, and K. Kajendra
Publication year: 2015

Green Marketing and Consumer Purchasing Intention with Special Reference to Consumer Goods

Research and Presentations
Kodituwakku D M, and K. Kajendra
Publication year: 2015

Consumer Responses Towards the 4Ps Marketing Strategies in the Conflict Affected Areas of Sri Lanka: A Grounded Theory Approach

Research and Presentations
Shiveny, T. Velnampy, and K. Kajendra
Publication year: 2015

Customer-orientation and its influence on organisational Performance: A Conceptual Approach

Publications
P.S. Verma and K.Kajendra
Publication year: 2001

Customer-oriented Practices in Sri Lankan Companies

Publications
P.S. Verma and K.Kajendra
Publication year: 2003

Influence of Environmental Factors in Customer-orientation: An empirical study in Sri Lanka

Publications
Kajendra and D.P.S. Verma
Publication year: 2003

Influence of Customer-orientation on Organisational Performance: A Study of Large Manufacturing Companies in Sri Lanka

Publications
P.S. Verma and K.Kajendra
Publication year: 2004

Customer orientation in Sri Lankan Companies

Publications
K. Kajendra
Publication year: 2006

Publications
K. Kajendra
Publication year: 2006

“Market Orientation and Company Performance: A Study of Selected Japanese and Sri Lankan Companies”

Publications
Kanagasabai K.
Publication year: 2008

“ Relationship between Market Orientation and Corporate Social Responsibility with Special Reference to Sri Lankan Financial Sector”

Publications
Pirithiviraj J.C.D and K. Kajendra
Publication year: 2010

Customer Perception of Delivered Value: A Study of Consumers and Vendors of Mobile Phones in Sri Lanka

Publications
Kanagasabai Kajendra
Publication year: 2010

The Cases of Women (Micro) Marketers in Northern Province, Sri Lanka

Publications
Shivany s, Velnamby T and Kajendra
Publication year: 2015