Dr. K. Kajendra
Department of Marketing, Faculty of Management & Finance
Relationship between Market Orientation and Corporate Social Responsibility: A Conceptual Approach
C.D. Pirithiviraj and K. Kajendra, Relationship between Market Orientation and Corporate Social Responsibility: A Conceptual Approach, Presented at the Hilton Colombo, 9th Asiam Pacific Round table for Sustainable Consumption and Production, June, 2010.