Publications - Publications

Publication Types:

Extending the concept variety-seeking behavior to the accommodation context

Publications
Udunuwara, M.,  Sanders, D.,  & Wilkins, H
Publication year: 2015

Effectiveness of loyalty cards to build store loyalty.

Publications
Pieris, D., & Udunuwara, M
Publication year: 2012

Effectiveness of traditional versus modern appeals in advertising

Publications
Udunuwara, M. & Liyanage, U
Publication year: 2006