Dr. D.T. Wijetunga
Department of Marketing, Faculty of Management & Finance
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Tension between values of traditional and consumerist cultures in a Sri Lankan context: A self-discrepancy perspective.
Journal Article
Chandrasekera, R., & Wijetunga, D.
Journal of International Consumer Marketing, 28(5), 309-322. doi:10.1080/08961530.2016.1180569
Publication year: 2016