Publications - Journal Article

Publication Types:

Sustainable value co-creation at the bottom of the pyramid: Using mobile applications to reduce food waste and improve food security

Journal Article
Apostolidis, C., Brown, D., Wijetunga, D., & Kathriarachchi, E.
Journal of Marketing Management, Advance online publication. doi:10.1080/0267257X.2020.1863448
Publication year: 2021

’Throwaway’ consumption in a consumerist society: Evidence from a developing country.

Journal Article
Wijetunga, D.
Business Strategy & Development, 3, 55-63. doi:10.1002/bsd2.78
Publication year: 2020

Tension between values of traditional and consumerist cultures in a Sri Lankan context: A self-discrepancy perspective.

Journal Article
Chandrasekera, R., & Wijetunga, D.
Journal of International Consumer Marketing, 28(5), 309-322. doi:10.1080/08961530.2016.1180569
Publication year: 2016

‘I am how I consume’: The construction of identity through use of the mobile telephone.

Journal Article
Wijetunga, D.
NSBM Journal of Management, 1(2), 41–70. doi:10.4038/nsbmjm.v1i2.11
Publication year: 2016