The impact of cultural values on the effectiveness of television commercials with female sex appeal: A Sri Lankan Study

Nilaweera, U., & Wijetunga, D. T
Publication year: 2005

Nilaweera, U., & Wijetunga, D. T. (2005). The impact of cultural values on the effectiveness of television commercials with female sex appeal: A Sri Lankan Study. South Asian Journal of Management, 12(3). 7-20