Dr. D.T. Wijetunga
Department of Marketing, Faculty of Management & Finance
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Publications - Refereed Journal articles
Publication Types:
All types ( 17 )
Book review ( 1 )
Conference paper presentations / workshop attended ( 2 )
Conference Proceedings ( 5 )
Journal Article ( 4 )
Refereed Journal articles ( 5 )
I am ‘how’ I consume: The construction of identity through use of the mobile telephone
Refereed Journal articles
Wijetunga, D. T
Publication year: 2015
The digital divide objectified in the design: Use of the mobile telephone by underprivileged youth in Sri Lanka
Refereed Journal articles
Wijetunga, D. T.
Publication year: 2014
Grooming and status consumption: How the groomed body is used as an object in projecting status
Refereed Journal articles
Samarasinghe, P.H., Perera, N., & Wijetunga, D. T.
Publication year: 2014
The impact of cultural values on the effectiveness of television commercials with female sex appeal: A Sri Lankan Study
Refereed Journal articles
Nilaweera, U., & Wijetunga, D. T
Publication year: 2005
Customer satisfaction in Sri Lankan retail banking: The role of service quality
Refereed Journal articles
Wijetunga, D. T. & Goonatillake, R
Publication year: 2003