Enhancing Brand Loyalty: MNC Corporate Social Responsibility Initiatives in Sri Lanka’s FMCG Sector. – Mr. WMSR Weerasekara

Mr. WMSR Weerasekara

Department of International Business, Faculty of Management and Finance

Conference paper

Devindi, K. V. M., & Weerasekera, S.

19th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo

Publication year: 2024