Publications

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Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers

Journal article
J. Nimna and S. Weerasekera
Nimna, J., & Weeraskera, S. (2023). Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers. SKIP Anveshan, 4(1), 1-25.
Publication year: 2023

Sustainable Initiatives during Economic Crisis: Insights from Multinational Enterprises in Sri Lanka

Conference paper
S. Weerasekera
Weerasekera, S. (2023). Sustainable Initiatives during Economic Crisis: Insights from Multinational Enterprises in Sri Lanka. Exploring Sustainability through Diverse Perspectives. St. Kabir Institute of Professional Studies, Ahmedabad, Gujarat, India
Publication year: 2023

Social Media Marketing Impact on Agri-Machinery Purchases Decisions

Journal article
I. Jayatillake and S. Weerasekera
Jayatillake, I., & Weerasekera, S. (2023). Social Media Marketing Impact on Agri-Machinery Purchases Decisions. Sri Lanka Journal of Marketing, 9(2), 53-83.
Publication year: 2023

Influence of Ethnocentrism on the Work Behaviour of Expatriates

Journal article
J. Joachim and S. Weerasekera
Joachim, J., & Weerasekera, S. (2022). Influence of Ethnocentrism on the Work Behaviour of Expatriates. Journal of Business Studies, 9(1), 1-20.
Publication year: 2022

Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market

Conference paper
M. Singarachchi and S. Weerasekera
Singarachchi, M., & Weerasekera, S. (2023). Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market. 18th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo.
Publication year: 2023

The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs)

Journal article
N. Ratnayake and S. Weerasekera
Ratnayake, N., & Weerasekera, S. (2023). The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs). Mentor, the Journal of Business Studies, 7(2), 70-85.
Publication year: 2023

The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market

Journal article
K. L. Dodanwala and S. Weerasekera
Dodanwala, K. L., & Weerasekera, S. (2023). The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market. South Asian Journal of Marketing, Volume Ahead of print. https://doi.org/10.1108/SAJM -01-2023-0006
Publication year: 2023

My reflections on the Community Development Project (CDP) - An effective mechanism to train future managers in social responsibility?

Magazine article
S. Weerasekera
Weerasekera, S. (2020, October, 16). My reflections on the Community Development Project (CDP) - An effective mechanism to train future managers in social responsibility? Community Development Project, 2, 7.
Publication year: 2020

Ensuring the learning environment is a place/space of equal opportunity for effective learning

Conference paper
S. Weerasekera
Weerasekera, S. (December, 2018). Ensuring the learning environment is a place/space of equal opportunity for effective learning. Symposium on Blended Learning for Quality Higher Education (p. 26). University of Colombo.
Publication year: 2018

Enhancement of soft skills in a cross-cultural setting: reflections by global marketing managers

Conference paper
P.C. Gamage, H.K.D.K. Fernando and S. Weerasekera
Gamage, P. C., Fernando, H. K. D. K., & Weerasekera, S. (2022). Enhancement of soft skills in a cross-cultural setting: reflections by global marketing managers. IHRA Conference (p. 13). University of Colombo.
Publication year: 2022

Managing Supply to Meet the Global Demand for Coconut-based Products at ABC (Private) Limited

Journal article
B. Bhagya, M. Wijesuriya and S. Weerasekera
Bhagya, B., Wijesuriya, M., & Weeraskera, S. (2022). Managing supply to meet global demand for coconut products at ABC (Private) Limited. Mentor, The Journal of Business Studies, 6(2), 87-98.
Publication year: 2022

Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka

Journal article
Weeraskera, S.
Weeraskera, S. (2022). Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka. SKIPS Anveshan (A journal of Management studies), 3(1), 56-72.
Publication year: 2022