Enhancement of soft skills in a cross-cultural setting: reflections by global marketing managers

Conference paper

P.C. Gamage, H.K.D.K. Fernando and S. Weerasekera

Gamage, P. C., Fernando, H. K. D. K., & Weerasekera, S. (2022). Enhancement of soft skills in a cross-cultural setting: reflections by global marketing managers. IHRA Conference (p. 13). University of Colombo.

Publication year: 2022

Mr. WMSR Weerasekara

Department of International Business, Faculty of Management and Finance

Enhancement of soft skills in a cross-cultural setting: reflections by global marketing managers