Mr. WMSR Weerasekara
Department of International Business, Faculty of Management and Finance
Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market
Singarachchi, M., & Weerasekera, S. (2023). Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market. 18th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo.
Publication year: 2023