The Impact of Corporate Social Responsibility Initiatives of Multinational Enterprises on Consumer Purchase Intentions and the Influence of Consumer Ethnocentrism – Mr. WMSR Weerasekara

Mr. WMSR Weerasekara

Department of International Business, Faculty of Management and Finance

Journal article

Boyaoda, H., & Weerasekera, S.

Journal of Business and Technology, 8(2), 42-64. http://dx.doi.org/10.4038/jbt.v8i2.123

Publication year: 2024