Publication Types:

Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers

Journal article
J. Nimna and S. Weerasekera
Nimna, J., & Weeraskera, S. (2023). Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers. SKIP Anveshan, 4(1), 1-25.
Publication year: 2023

Social Media Marketing Impact on Agri-Machinery Purchases Decisions

Journal article
I. Jayatillake and S. Weerasekera
Jayatillake, I., & Weerasekera, S. (2023). Social Media Marketing Impact on Agri-Machinery Purchases Decisions. Sri Lanka Journal of Marketing, 9(2), 53-83.
Publication year: 2023

Influence of Ethnocentrism on the Work Behaviour of Expatriates

Journal article
J. Joachim and S. Weerasekera
Joachim, J., & Weerasekera, S. (2022). Influence of Ethnocentrism on the Work Behaviour of Expatriates. Journal of Business Studies, 9(1), 1-20.
Publication year: 2022

The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs)

Journal article
N. Ratnayake and S. Weerasekera
Ratnayake, N., & Weerasekera, S. (2023). The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs). Mentor, the Journal of Business Studies, 7(2), 70-85.
Publication year: 2023

The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market

Journal article
K. L. Dodanwala and S. Weerasekera
Dodanwala, K. L., & Weerasekera, S. (2023). The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market. South Asian Journal of Marketing, Volume Ahead of print. https://doi.org/10.1108/SAJM -01-2023-0006
Publication year: 2023

Managing Supply to Meet the Global Demand for Coconut-based Products at ABC (Private) Limited

Journal article
B. Bhagya, M. Wijesuriya and S. Weerasekera
Bhagya, B., Wijesuriya, M., & Weeraskera, S. (2022). Managing supply to meet global demand for coconut products at ABC (Private) Limited. Mentor, The Journal of Business Studies, 6(2), 87-98.
Publication year: 2022

Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka

Journal article
Weeraskera, S.
Weeraskera, S. (2022). Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka. SKIPS Anveshan (A journal of Management studies), 3(1), 56-72.
Publication year: 2022