Mr. WMSR Weerasekara
Department of International Business, Faculty of Management and Finance
Home
Awards and Grants
Publications
Research
Teaching
Contact Details
Impact of Consumer Ethnocentrism on Global Brand Attitude: With reference to FMCG products offered by Multinational Enterprises in Sri Lanka
Journal article
Nadugala, S. H., & Weerasekera, S.
Sri Lanka Journal of Marketing, 10(2), 25-46.
Publication year: 2025
