Publications - Conference paper

Publication Types:

Does Economic Crisis Perception Affect Consumer Attitudes And Purchase Intention? A Special Reference to Consumers of MNE FMCG Products.

Conference paper
Gunawardena, G. R.W., & Weerasekera, S.
19th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo
Publication year: 2024

Enhancing Brand Loyalty: MNC Corporate Social Responsibility Initiatives in Sri Lanka's FMCG Sector.

Conference paper
Devindi, K. V. M., & Weerasekera, S.
19th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo
Publication year: 2024

How Outsourcing Shapes the Identity of Multinational Enterprises: A Conceptualisation

Conference paper
Weerasekera, S., & Batagoda, V.
19th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo
Publication year: 2024

Sustainable Initiatives during Economic Crisis: Insights from Multinational Enterprises in Sri Lanka

Conference paper
S. Weerasekera
Weerasekera, S. (2023). Sustainable Initiatives during Economic Crisis: Insights from Multinational Enterprises in Sri Lanka. Exploring Sustainability through Diverse Perspectives. St. Kabir Institute of Professional Studies, Ahmedabad, Gujarat, India
Publication year: 2023

Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market

Conference paper
M. Singarachchi and S. Weerasekera
Singarachchi, M., & Weerasekera, S. (2023). Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market. 18th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo.
Publication year: 2023