Publications - Journal article

Publication Types:

Export Quality Standards Compliance of Small- Scale Farmers -The Case of MAC Exports Company.

Journal article
Fonseka, W. A. D. W., Hewage, A. J., Wijekoon, Y. G. I. H., & Weerasekera, S.
SKIPS Anveshan, 5(2),32-67
Publication year: 2025

Enhancing the Lead Time Efficiency in The Global Supply of Apparels in ABC Company: A Study of ABC Company.

Journal article
Wassala, W. M. J., Shanaka, S. H. T., Wickramasiri, D. M. S., & Weerasekera, S.
SKIPS Anveshan, 5(2), 68-95
Publication year: 2025

Increasing Sales Volume of Bunkering: The Case of ABC Marine Services

Journal article
Arachchi, D. H. L. A., Ariyasinghe, M. M. T. K., Lakhiru, H. P. B. P., & Weerasekera, S.
SKIPS Anveshan 5(2),96-116
Publication year: 2025

Impact of Consumer Ethnocentrism on Global Brand Attitude: With reference to FMCG products offered by Multinational Enterprises in Sri Lanka

Journal article
Nadugala, S. H., & Weerasekera, S.
Sri Lanka Journal of Marketing, 10(2), 25-46.
Publication year: 2025

Liability of Outsidership in Multinational Enterprises: A review and research agenda. Review of International Business and Strategy

Journal article
Weerasekera, S., Herath, S. M., & Wijewardena, C.
Vol ahead of print.
Publication year: 2025

Exploring international partnership strategy for the logistics industry: The case of ABC.

Journal article
Prabashani, N., Kulathilake, S., Jayaweera, H., Gamage, P., & Weerasekera, S
SKIPS Anveshan 5(1), 49-63
Publication year: 2024

Localizing Strategies for a Wood Coating Product: A Case of Sri Lankan Multi-National Company,

Journal article
Batagoda, V., Dharmawardhana, T., Dias, E., Gamage, P. C., & Weerasekera, S.
SKIPS Anveshan 5(1), 28-48.
Publication year: 2024

The Dynamics of Global Consumer Culture and Its Impact on Consumption Orientation: Evidence from the Emerging Nation.

Journal article
Lakshini, T. C., & Weerasekera, S.
Mentor, Journal of Business Studies, 8(2), 85-101
Publication year: 2024

The Impact of Corporate Social Responsibility Initiatives of Multinational Enterprises on Consumer Purchase Intentions and the Influence of Consumer Ethnocentrism

Journal article
Boyaoda, H., & Weerasekera, S.
Journal of Business and Technology, 8(2), 42-64. http://dx.doi.org/10.4038/jbt.v8i2.123
Publication year: 2024

Unraveling the Effect of CSR Practices of Multinational Enterprises on Consumer Purchase Intention: Insights from the Sri Lankan FMCG Sector.

Journal article
Ganegoda, T. U., & Weerasekera, S.
Sri Lanka Journal of Marketing, 10(1) (forthcoming issue)
Publication year: 2024

Investigating the Cultural Motives of Sri Lankans Towards Propensity of International Outshopping

Journal article
Mello, G., & Weerasekera, S.
SKIPS Anveshan, 4(2), 70-78
Publication year: 2024

Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers.

Journal article
14. Nimna, J., & Weeraskera, S
SKIP Anveshan, 4(1), 1-25.
Publication year: 2023

Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers

Journal article
J. Nimna and S. Weerasekera
Nimna, J., & Weeraskera, S. (2023). Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers. SKIP Anveshan, 4(1), 1-25.
Publication year: 2023

Social Media Marketing Impact on Agri-Machinery Purchases Decisions

Journal article
I. Jayatillake and S. Weerasekera
Jayatillake, I., & Weerasekera, S. (2023). Social Media Marketing Impact on Agri-Machinery Purchases Decisions. Sri Lanka Journal of Marketing, 9(2), 53-83.
Publication year: 2023

Influence of Ethnocentrism on the Work Behaviour of Expatriates

Journal article
J. Joachim and S. Weerasekera
Joachim, J., & Weerasekera, S. (2022). Influence of Ethnocentrism on the Work Behaviour of Expatriates. Journal of Business Studies, 9(1), 1-20.
Publication year: 2022

The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs)

Journal article
N. Ratnayake and S. Weerasekera
Ratnayake, N., & Weerasekera, S. (2023). The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs). Mentor, the Journal of Business Studies, 7(2), 70-85.
Publication year: 2023

The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market

Journal article
K. L. Dodanwala and S. Weerasekera
Dodanwala, K. L., & Weerasekera, S. (2023). The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market. South Asian Journal of Marketing, Volume Ahead of print. https://doi.org/10.1108/SAJM -01-2023-0006
Publication year: 2023

Managing Supply to Meet the Global Demand for Coconut-based Products at ABC (Private) Limited

Journal article
B. Bhagya, M. Wijesuriya and S. Weerasekera
Bhagya, B., Wijesuriya, M., & Weeraskera, S. (2022). Managing supply to meet global demand for coconut products at ABC (Private) Limited. Mentor, The Journal of Business Studies, 6(2), 87-98.
Publication year: 2022

Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka

Journal article
Weeraskera, S.
Weeraskera, S. (2022). Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka. SKIPS Anveshan (A journal of Management studies), 3(1), 56-72.
Publication year: 2022