Mr. WMSR Weerasekara
Department of International Business, Faculty of Management and Finance
Publications
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The Impact of Corporate Social Responsibility Initiatives of Multinational Enterprises on Consumer Purchase Intentions and the Influence of Consumer Ethnocentrism
Journal article
Journal of Business and Technology, 8(2), 42-64. http://dx.doi.org/10.4038/jbt.v8i2.123
Publication year: 2024
Does Economic Crisis Perception Affect Consumer Attitudes And Purchase Intention? A Special Reference to Consumers of MNE FMCG Products.
Conference paper
19th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo
Publication year: 2024
Enhancing Brand Loyalty: MNC Corporate Social Responsibility Initiatives in Sri Lanka's FMCG Sector.
Conference paper
19th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo
Publication year: 2024
How Outsourcing Shapes the Identity of Multinational Enterprises: A Conceptualisation
Conference paper
19th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo
Publication year: 2024
Consumer ethnocentrism amidst an economic crisis: The Sri Lankan perspective. In K. I. Al-Sulaiti, J. Abbas, H. Al Halbussi and I. Al-Sulaiti (Eds.), Ethnocentrism and Country of Origin Effects: The Asian Consumer's Perspective (pp. ). Qatar University Press. (Accepted for publication)
Book Chapters
Publication year: 2024
Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers
Journal article
Nimna, J., & Weeraskera, S. (2023). Impact of Acculturation to Global Consumer Culture on Impulsive Buying Behavior of Sri Lankan Consumers. SKIP Anveshan, 4(1), 1-25.
Publication year: 2023
Sustainable Initiatives during Economic Crisis: Insights from Multinational Enterprises in Sri Lanka
Conference paper
Weerasekera, S. (2023). Sustainable Initiatives during Economic Crisis: Insights from Multinational Enterprises in Sri Lanka. Exploring Sustainability through Diverse Perspectives. St. Kabir Institute of Professional Studies, Ahmedabad, Gujarat, India
Publication year: 2023
Social Media Marketing Impact on Agri-Machinery Purchases Decisions
Journal article
Jayatillake, I., & Weerasekera, S. (2023). Social Media Marketing Impact on Agri-Machinery Purchases Decisions. Sri Lanka Journal of Marketing, 9(2), 53-83.
Publication year: 2023
Influence of Ethnocentrism on the Work Behaviour of Expatriates
Journal article
Joachim, J., & Weerasekera, S. (2022). Influence of Ethnocentrism on the Work Behaviour of Expatriates. Journal of Business Studies, 9(1), 1-20.
Publication year: 2022
Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market
Conference paper
Singarachchi, M., & Weerasekera, S. (2023). Impact of Consumer Ethnocentrism on the Purchase Intention towards Foreign Brands: Special Reference to Sri Lankan Skincare Product Market. 18th International Conference on Management and Finance, Faculty of Management and Finance, University of Colombo.
Publication year: 2023
The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs)
Journal article
Ratnayake, N., & Weerasekera, S. (2023). The Impact of Corporate Social Responsibility (CSR) Initiatives on the Brand Image of Multinational Enterprises (MNEs). Mentor, the Journal of Business Studies, 7(2), 70-85.
Publication year: 2023
The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market
Journal article
Dodanwala, K. L., & Weerasekera, S. (2023). The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market. South Asian Journal of Marketing, Volume Ahead of print. https://doi.org/10.1108/SAJM -01-2023-0006
Publication year: 2023
My reflections on the Community Development Project (CDP) - An effective mechanism to train future managers in social responsibility?
Magazine article
Weerasekera, S. (2020, October, 16). My reflections on the Community Development Project (CDP) - An effective mechanism to train future managers in social responsibility? Community Development Project, 2, 7.
Publication year: 2020
Ensuring the learning environment is a place/space of equal opportunity for effective learning
Abstract
Weerasekera, S. (December, 2018). Ensuring the learning environment is a place/space of equal opportunity for effective learning. Symposium on Blended Learning for Quality Higher Education (p. 26). University of Colombo.
Publication year: 2018
Enhancement of soft skills in a cross-cultural setting: reflections by global marketing managers
Abstract
Gamage, P. C., Fernando, H. K. D. K., & Weerasekera, S. (2022). Enhancement of soft skills in a cross-cultural setting: reflections by global marketing managers. IHRA Conference (p. 13). University of Colombo.
Publication year: 2022
Managing Supply to Meet the Global Demand for Coconut-based Products at ABC (Private) Limited
Journal article
Bhagya, B., Wijesuriya, M., & Weeraskera, S. (2022). Managing supply to meet global demand for coconut products at ABC (Private) Limited. Mentor, The Journal of Business Studies, 6(2), 87-98.
Publication year: 2022
Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka
Journal article
Weeraskera, S. (2022). Determinants of Online Learning Readiness among International Business Undergraduates of a State University in Sri Lanka. SKIPS Anveshan (A journal of Management studies), 3(1), 56-72.
Publication year: 2022